Local search engine optimization is much different than national or international SEO. In local SEO, you are usually just trying to rank the Google my business page in the local Google pack.
But in some cases, it is more than that. Directory sites need local SEO, local profiles can rank and even your HTML page is important to local SEO. In this video, John Lincoln from Ignite Visibility breaks down local SEO.
Learn what local SEO is, who it is important for, how to measure your local search success, what the main factors are for local SEO and how to do an advanced local SEO optimization on your website and my business page.